Managing Partners, L-R: Andrew Horembala, Jane Nicol, Brad Collins, Sue Collins

Managing Partners, L-R: Andrew Horembala, Jane Nicol, Brad Collins, Sue Collins

Are you a consumer packaged goods company wanting to market and sell your goods in Canadian retail stores?

Maplewood Sales & Brokerage can help.

We are a brand management and consulting firm offering complete go-to-market sales and marketing solutions for your over-the-counter (OTC) pharmacy, health and beauty aids (HABA), and cosmetics brands and products.

With deep and long-standing relationships with grocery, drug, mass and club retail partners, Maplewood offers you Canadian connections and industry knowledge to ensure your business is a success in this market. Each of our principals has over 25 years of CPG experience, ensuring that you get an effective and tailored solution to your needs.

What sets Maplewood apart?


Family-run boutique firm:

We are a tight-knit, nimble and responsive group, combining our deep expertise with an unwavering commitment to helping our partners achieve sustainable growth in the Canadian market. 

Established in 1973:

The longevity and solidity of our business, along with our proven track record, brings our clients peace of mind.

Canadian connections:

A 100% Canadian-owned company, Maplewood has cultivated long-standing relationships with the finest retailers in the country. This means we can offer you specialized advice in essential service areas: warehousing, logistics, regulatory, packaging, fixturing, displays and point-of-purchase, French-Canadian translation, legal, and regional media planning and buying.

Tailored approach:

Unlike larger competitors who manage scores of brands and thousands of products across many categories and disparate channels, Maplewood provides a more tailored, specialized approach. This gives us the ability and resources to represent your products in an exceptional manner.

Experience:

Maplewood has a proven track record of success with our clients’ brands, managing sustained growth at every stage in a product line’s lifecycle. We excel in:

  • Brand launch, refresh and relaunch

  • Long-term management of legacy brands in the Canadian market

  • Brand and category management

  • Planogram/modular development and implementation

  • Protection of brand integrity and values

  • Sales analytics

  • Retail merchandising, pharmacist detailing, sampling solutions

  • Integrated trade, and consumer promotional planning and execution

Results focused:

Maplewood is dedicated to your profitable strategy and long-term growth. Delivering results is a key factor in the long-term relationships we build with clients.


I’ve worked with Maplewood Sales now for past 18 months. This team’s efforts have been instrumental in realizing the growth opportunity for our brand in the Canadian market. With Maplewood, we get attention to detail, retailer expertise and 100% focus on execution of key sales initiatives, all of which allow us to move quickly in the ever-changing competitive landscape in Canadian retail. If you are looking for a real sales development partner in your business, I would whole-heartedly recommend Maplewood Sales!
— James Banville, VP International Sales, e.l.f. Cosmetics