Maplewood Sales & Brokerage is very proud of our significant accomplishments in a variety of categories over the past 30 years:


  • Florastor® Canada: Managed BTC to OTC launch with double-digit, year-over-year sustained growth and national core listing all skus. Oversaw successful development, coordination and execution of broadcast, print and digital marketing campaign with national media providers, dovetailed with retail promotions.

  • Culturelle®: Created, launched and managed the probiotic segment within the digestive category across all Canadian food, drug and mass retailers until DSM acquisition.


  • e.l.f. Cosmetics: Launched in 2014 all across Canadian food, drug and mass channels; now one of the fastest-growing cosmetics brands in the country.

Medication Management, Pharmacy Supply, Eye, Ear and Injury Care

  • Apothecary Products®: Manage branded and private-label items across multiple categories and channels.

cough and cold

  • Breathe Right® nasal strips: Launched in Canada and managed until GSK acquisition, at which time it had become a top-growth contributor to the cough and cold category in addition to having successfully bridged sales volume from seasonal to year-round.

  • Airborne®: Executed a Canada relaunch. After relaunch, Airborne® was the top growth brand for multiple years in the immunity segment of the cough and cold category. Maintained a double-digit growth and number two category position until Schiff/Reckitt Benckiser acquisition.

oral care

  • EZ Floss®: Launched as first dental flosser brand in Canada in 1981, with over 30 years sustained innovation and growth in food/drug/mass and dental professional channels. Top three Canadian brand for 10 years.

  • Private label-branded products: Manufacturing, distribution and 40+% year-over-year growth in private label products for national retailers, including Walmart, Shoppers Drug Mart, London Drugs and Sobeys.

  • Dental professional channel: Sustained growth of multiple SKUs for over 20 years. Top brand in national wholesalers Henry Schein and Sinclair Dental for over 10 years.

vitamin and mineral supplements

  • Estroven: Launched and managed as a natural alternative to menopause prescriptions. Maintained strong number two position in category for 10 years.

skin care

  • Chantal Ethocyn skincare: Launched into Canada as the first skincare brand in food/drug/mass channels with retail price points over $100.

feminine hygiene

  • Softcup®: Launched the first truly unique alternative to pads and tampons with national distribution in the feminine hygiene category. Over 14 years of managing successful sales in category.