Established in 1973, Maplewood Sales & Brokerage’s family-run boutique firm offers you prime Canadian retail connections, a specialized approach, deep experience in growing product sales and proven results.

We tailor our services to suit the unique needs of each brand and supplier we represent. As your products, brands and markets evolve, so do our services.


 
 

Sales, brand management and strategic planning

Maplewood has one goal: to develop and implement the best plan for your brand. We strive for optimal positioning in all planograms and modulars by capitalizing on established relationships with category managers, vice presidents, divisional managers and merchandisers.

We also ensure there is awareness of, and integration between, trade and consumer campaigns so that sales targets can be reached — all with your overall brand strategy in mind. 

Our coverage network includes all Canadian retailers and wholesalers in:

 
  • Food

  • Drug

  • Mass

  • Club

  • Medical wholesale

  • Hospital and institutional

  • Dental trade and wholesale

 

 

regulatory

A comprehensive understanding of Health Canada regulations is absolutely essential for a successful entry into the Canadian over-the-counter (OTC) pharmacy market. As a licensed importer and distributor with Health Canada, Maplewood understands how Canadian regulations can affect everything from product formulation and labelling to advertising programs. Our regulatory coverage includes product and site licenses for:

  • Medical devices

  • Natural health products (NPN)

  • Class I drug products (DIN)

Maplewood can manage all aspects of regulatory, or provide specific pieces as required.


 

merchandising

Once your brand has a home on the shelf, protecting that home becomes vital. Although many retailers are improving standards of execution against planograms, store-level representation in Canada is still an essential part of our “blocking and tackling” efforts — one that continues to pay dividends. Maplewood’s team of highly focused merchandisers provides the following services: 

  • Sales and education of in-store staff (pharmacists, owners and merchandise managers)

  • Product promotions and general product awareness

  • Planogram compliance

  • Tagging

  • Identifying and remedying out-of-stocks

  • Executing in-store point-of-purchase programs

  • Extra servicing of Canada’s independent pharmacy network

  • Reporting


 

consumer communications

Getting your message out to your target audiences is an essential part of a successful plan, and one that we like to be involved in. Maplewood can assist with all aspects of this, including:

  • Bilingual packaging

  • Translations

  • Editing ad copy for Canadian markets and regulatory compliance

  • Planning and coordination of media

  • Trade promotions

  • Trade shows

  • Public relations


 

logistics

There are as many methods of shipping and receiving inventory as there are customers. Maplewood leverages our relationships and expertise to ensure goods are 100% fulfilled to their destination by tailoring delivery to each client’s unique and preferred methods. This includes all aspects of:

  • Warehousing

  • Inbound and outbound transportation logistics

  • Trans-border shipping

  • Management of customs, duties and taxes

  • Customer inbound freight programs

  • Vendor-managed inventory


Looking for a roadmap to market? Find out more about Consulting with us.

We’ve worked with Maplewood for many years. We selected them because of their like-minded approach to their business and personal life. Their families hold the highest levels of integrity, honesty and good work. In a very short period of time, we achieved virtually 100% stocking of our product within the major chains and wholesalers. Maplewood represents us in Canada as if it were their own business. We would recommend to all that a partnership with Maplewood is a good business decision.”

— Marc Rohman EVP and GM, Biocodex North America