Established in 1973, Maplewood Sales & Brokerage’s family-run boutique firm offers you prime Canadian retail connections, a specialized approach, deep experience in growing product sales and proven results.
We tailor our services to suit the unique needs of each brand and supplier we represent. As your products, brands and markets evolve, so do our services.
Sales, brand management and strategic planning
Maplewood has one goal: to develop and implement the best plan for your brand. We strive for optimal positioning in all planograms and modulars by capitalizing on established relationships with category managers, vice presidents, divisional managers and merchandisers.
We also ensure there is awareness of, and integration between, trade and consumer campaigns so that sales targets can be reached — all with your overall brand strategy in mind.
Our coverage network includes all Canadian retailers and wholesalers in:
Hospital and institutional
Dental trade and wholesale
A comprehensive understanding of Health Canada regulations is absolutely essential for a successful entry into the Canadian over-the-counter (OTC) pharmacy market. As a licensed importer and distributor with Health Canada, Maplewood understands how Canadian regulations can affect everything from product formulation and labelling to advertising programs. Our regulatory coverage includes product and site licenses for:
Natural health products (NPN)
Class I drug products (DIN)
Maplewood can manage all aspects of regulatory, or provide specific pieces as required.
Once your brand has a home on the shelf, protecting that home becomes vital. Although many retailers are improving standards of execution against planograms, store-level representation in Canada is still an essential part of our “blocking and tackling” efforts — one that continues to pay dividends. Maplewood’s team of highly focused merchandisers provides the following services:
Sales and education of in-store staff (pharmacists, owners and merchandise managers)
Product promotions and general product awareness
Identifying and remedying out-of-stocks
Executing in-store point-of-purchase programs
Extra servicing of Canada’s independent pharmacy network
Getting your message out to your target audiences is an essential part of a successful plan, and one that we like to be involved in. Maplewood can assist with all aspects of this, including:
Editing ad copy for Canadian markets and regulatory compliance
Planning and coordination of media
There are as many methods of shipping and receiving inventory as there are customers. Maplewood leverages our relationships and expertise to ensure goods are 100% fulfilled to their destination by tailoring delivery to each client’s unique and preferred methods. This includes all aspects of:
Inbound and outbound transportation logistics
Management of customs, duties and taxes
Customer inbound freight programs
Looking for a roadmap to market? Find out more about Consulting with us.